Tue 143:30
NB
Booked·
NB
Now
BOKED
NBMDICTIONARY · VOL 01

booked

\ bo͝okt \ · adjective · past participle of BOOK
est. 60 days
origin · Old Norse bōk · “to mark with intent”
DEFINITION 1

The state of a calendar, pipeline, or schedule where every available hour is already owned by a paying customer for the next four weeks. Once you are booked, marketing stops being a question; it becomes maintenance.

DEFINITION 2

The end-state every campaign, channel, and conversation is quietly trying to reach. Not the click. Not the lead. The booking.

SYNONYMS
  • sold out
  • fully committed
  • nothing open till June
  • back-ordered
  • on the calendar
ANTONYMS
  • slow season
  • phone’s dead
  • crickets
EXAMPLE
We’re booked out four weeks thanks to Now Booked Marketing.
· a client, sixty days in
+191LEADS / MO · AVG ACCOUNT
see also: scale (v.), lead (n.), ringing (adj.)
etymology: Middle English boken, from Old Norse bōk, “to mark with intent”
NBM · WHAT HIDES BEHIND EVERY STUCK FUNNEL

Nothing fancy.
Just speed, proof,
and follow-through.

Every piece of this page is one of three things: how fast you reply, how clearly you prove, how reliably you follow up. The rest is theatre.

BREAK · 0%
SCROLL TO SHATTER
About Now Booked Marketing

Built by operators who got tired of agencies that deliver reports instead of revenue.

We're a performance marketing partner built exclusively for home service companies. We measure success the same way you do. in closed jobs and revenue generated.

$10B+

Revenue Generated for Clients

$2B+

In Ad Spend Managed

97%

Client Retention Rate

4+

Years Home Services Focus

Our Story

Now Booked Marketing was founded after watching home service companies get burned by generalist agencies that delivered decks instead of customers.

The pattern was always the same: run ads for a few months, report on impressions, quietly disengage when results didn't show. The problem wasn't always the ads. it was the missing infrastructure. No CRM, no follow-up automation, no attribution.

We built Now Booked Marketing to fix the whole system. We don't sell individual services. we build complete acquisition engines, measured entirely by revenue generated for our clients.

How We Got Here
2020

Founded by Luke after watching too many home service companies get burned by bad agencies.

2021

Built the first full CRM + paid acquisition system. $200K revenue for a water filtration client in 60 days.

2022

Expanded to HVAC, plumbing, and roofing. Launched AI automation practice.

2023

Surpassed $1B in tracked client revenue. Added technology development team.

2024

Launched AI voice agents for 24/7 lead response. Now managing $2B+ in annual ad spend.

Meet the Team

The people building your acquisition system.

Luke Figueroa

Luke Figueroa

Founder & CEO

Luke started Now Booked Marketing after spending years running in-house marketing for home service companies. He got tired of watching agency after agency deliver reports instead of revenue. so he built the alternative.

Paid AcquisitionGrowth StrategyClient Success
Tobias

Tobias

Head of Growth

Tobias has managed over $100M in paid advertising across home services verticals. He leads media buying and owns performance metrics across every client account.

Google AdsMeta AdsAttribution
Maria Chen

Maria Chen

Head of Technology

Maria leads our CRM, AI, and web development practice. She builds the infrastructure that makes campaigns actually work. from automation workflows to custom voice agents.

CRM SetupAI AgentsWeb Dev
Jordan Rivera

Jordan Rivera

SEO & Content Lead

Jordan runs our SEO and content practice. She's built local search dominance for over 60 home service companies across the US and Canada.

Local SEOContent StrategyGBP Optimization

Want to join the team?

We're always looking for obsessive operators who care about results.

Get in Touch
Now Booked Marketing team working

“We measure success the same way our clients do. in revenue.”

Luke Figueroa, Founder

How We Work

The principles behind every engagement.

01

Revenue over reports

We track success the way you do. closed jobs, revenue collected, cost per booked appointment.

02

Systems over services

A great ad with no CRM is a leaky bucket. A great CRM with no traffic is empty. We build both.

03

Specialists, not generalists

We work exclusively in home services. We know your buyers, seasonality, and margin structure.

04

Radical transparency

Direct access to the people working on your account. No layers, no account managers.

Industries We Serve
Water FiltrationHVACPlumbingRoofingLandscapingElectricalPest ControlCleaning ServicesTree ServicesSolar InstallationGeneral ContractorsHome InspectionFlooringPaintingPool Services

United States & Canada

NBM · INSIDE THE BAG

Nothing hidden.

Every account in your name. Every dollar traceable. Every number auditable. You own the bag.

★ YOUR ACCOUNTS · YOUR DATA · YOUR WORK ★
UNZIP · 0%
SCROLL ↓
Get Started Today

Ready to stop buying leads and start owning them?

Free 30-minute strategy call. No commitment.

30-min strategy call
No commitment required
Response within 1 business day