How We Generated $705,000 for Purity Bay in 90 Days

When Purity Bay first came to us, they were spending around $4,000 a month buying shared lead lists from an aggregator. The leads were cheap. but they were also the same leads going to three or four competitors, who were all calling within minutes of each other.

Close rates were around 8%. They were frustrated, burning through money, and convinced that “paid marketing doesn't work for water filtration.”

We had a different theory. The leads weren't the problem. The system was.

The Audit

Our first step was always an audit. We looked at their entire marketing setup: where leads were coming from, what happened when a lead came in, how fast they were being called, what the follow-up sequence looked like, and how revenue was being tracked.

Here's what we found:

• No CRM. Leads were going into a spreadsheet that was manually checked once a day.
• Average response time was 4.5 hours. Studies show contact rates drop by 80% after 5 minutes.
• No automated follow-up. If the lead didn't answer the first call, they were essentially lost.
• No attribution. They had no idea which campaigns were generating revenue vs. just generating leads.

This is the pattern we see in 80% of businesses we audit. The leads aren't bad. they just fall through the cracks of an infrastructure that was never built to catch them.

What We Built

Phase one was infrastructure. Before we spent a dollar on ads, we built the system that would turn leads into revenue:

• CRM setup. we implemented Go High Level, configured pipelines, and built out automated lead routing.
• Instant response. every new lead triggers an automated SMS and email within 60 seconds, followed by a call from the AI voice agent.
• Multi-touch follow-up. a 14-day sequence of calls, texts, and emails if the lead doesn't respond initially.
• Attribution tracking. we connected every lead source to the CRM so we could see exactly which ads were generating closed revenue.

The Campaign Results

Once infrastructure was live, we launched Google Search campaigns targeting high-intent water filtration keywords. Within 11 days, we had the first booked lead. Within 30 days, the close rate had climbed to 24%.

By day 90:

• 191 leads generated
• 47 sales closed (24.6% close rate, up from 8%)
• $705,000 in tracked revenue
• 5.6x return on total investment

The campaign is still running. The systems keep improving. And Purity Bay hasn't bought a shared lead in six months.

The Takeaway

Traffic without infrastructure leaks revenue. The best ads in the world can't overcome a 4-hour response time or a follow-up sequence that gives up after one call.

If you're spending money on marketing and not seeing revenue, the ads are probably fine. The system around them isn't.