Six surfaces. One engine.
Performance Max is the most powerful campaign type Google has ever shipped. Search, Display, YouTube, Gmail, Discover, and Maps. one feed, one set of audience signals, one machine learning the same goal. Watch them run together below.
Five pieces. One signal.
An asset group is a creative bundle Google can recombine across surfaces. Most accounts treat it like a dump folder. We treat each slot like ad copy. tested, pinned, and refreshed on a schedule.
Headlines · 20+ short, 5+ long
Hand-written. Pinned strategically. Tested across surfaces.
- 01Top-Rated · Same-Day Service
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- 05Up-Front Pricing · No Hidden Fees
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- 07Free Audit · No Commitment
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We don’t target. We orient.
PMax doesn’t use audiences as gates. it uses them as direction. We feed it eight signals, weighted by your closed-won data. Google’s machine takes it from there.
Pick a slot. Get a real PMax plan.
On the call: we open your PMax campaigns live, audit your asset groups, and walk through the audience signals you should be feeding the machine. The 27-point Loom recap arrives within 48 hours.
- Free audit of your current setup before we hop on
- 30-minute working session, not a sales pitch
- Specific next steps, even if you don't hire us
From impression to closed-won.
Most agencies report on the first column. We report on the last. Every stage measured, every drop analyzed, every dollar attributed back to which asset group earned it. Real numbers from a real PMax campaign, last quarter.
PMax compounds when fed every week.
Set-and-forget kills PMax. The machine learns from the data you give it. We run a five-day cadence so the model never goes hungry.
Closed-won pulled from CRM
Last week’s revenue posted to ad platform as conversion value
Asset group rotation
Bottom 20% retired, two new variants shipped per group
Audience signals refreshed
First-party list deduped + pushed via API
Brand-safety placement audit
Excluded 4-12 placements that drifted off-brand
Spend pacing review
Daily caps re-balanced for next week’s flight
Average lift in conversion volume in the first 90 days, when PMax is fed weekly instead of left to drift.
We don’t set it and forget it. That’s how PMax becomes a black box that burns budget. We feed it. and it pays you back.