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ALL SERVICES/GROWTH & ACQUISITION/META ADS (FACEBOOK & INSTAGRAM)
FB / INSTAGRAM · GROWTH & ACQUISITION

Meta Ads (Facebook & Instagram).

Reach homeowners before they start searching. and stay top of mind.

Meta Ads let you target homeowners by location, home ownership status, income, and behavior. For home services, we use Meta for both direct response (booked calls) and brand awareness that improves conversion rates across all other channels. We build campaigns that generate real appointments. not just traffic.

DISCOVERYVISUALNBM / SVC
INSIDE THE PACKAGE

Every piece of meta ads (facebook & instagram), spelled out.

8 DELIVERABLES · NO BLACK BOX
01

Campaign strategy (lead gen vs. traffic vs. awareness)

02

Audience targeting (custom, lookalike, interest-based)

03

Ad creative production (video, carousel, static)

04

Lead form & instant form setup

05

Pixel configuration & event tracking

06

Retargeting sequences for non-converters

07

A/B testing creative & audiences

08

Monthly performance reporting

VOICES · OPERATORS ON NBM ·
Best ROI of any channel we've tried.
Ops Lead, $14M HVAC chain
We stopped buying leads. We own the funnel now.
CEO, plumbing co-op
First agency that reports cost per booked job, not clicks.
Founder, regional roofer
EXPECTED OUTCOMES

What it looks like when this works.

01

Cost-effective leads from homeowners who weren't actively searching yet

02

Retargeting improves conversion rates from your other channels by 20 to 40%

03

Brand presence that makes Google Search ads more efficient

BEFORE / AFTER

What changes when you actually run meta ads (facebook & instagram) right.

BEFORE NBM
  • ↓ Spending without attribution
  • ↓ Leads disappear into a black-hole inbox
  • ↓ No cost per booked job
  • ↓ Marketing feels like guessing
WITH NBM
  • ↑ Every dollar tracked to revenue
  • ↑ Leads worked in under 60 seconds
  • ↑ Cost per booked job, reported weekly
  • ↑ Predictable pipeline, on rails
IS THIS RIGHT FOR YOU?

Meta Ads (Facebook & Instagram) works best when this sounds like you.

Home service companies that want to generate demand, not just capture it. or scale beyond what Search can provide.

Book a Free 30-Minute Call →